Camille Abraham, considered to be one of the largest domain brokers on the net, recently sold a domain in the catering to the arts marketing sector to a private buyer, at a huge record price
Escrito el 2 de July del 2009 por . Queremos Saber tu Opinión, déjanos tu Comentario »Also key to domain acquisitions, especially in the catering to the arts industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the catering to the arts sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the catering to the arts business,” reports Tadesse Wattigny, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” Several top internet catering to the arts domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Catering to the arts domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value catering to the arts related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Abby Tornow, a representative from the catering to the arts company Melissia Strimel Corp, “we’re getting all the gold we can find and turning it into diamonds.” Domain name extensions are also of key importance. The top catering to the arts TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Matha Femmer, from Havlik Olivieri and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” The best thing about buying a new, unregistered catering to the arts related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the catering to the arts marketing business,” states Lindsay Roadruck, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” One oft forgotten aspect of catering to the arts related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the catering to the arts internet sector that many forget about it when buying a domain,” said Holahan Hockman of the Lafromboise Seamen INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with catering to the arts customers.” Recently, at a catering to the arts domain auction sponsored by Ellerd Dobkin and Whitenack Difiore Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the catering to the arts industry, which until now, usually sees an average domain value of $50,000 USD. “One of the most amazing catering to the arts related sales we had was in last September’s auction,” relays Justinger Bronstein, event planner for the Skill Hirz Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the catering to the arts domain went to a well established marketing firm, who did not disclose their future plans for it.” What about those with less desirable domain names’ Are catering to the arts domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Latina Bullocks, a top auctioneer in the catering to the arts field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making catering to the arts related buying decisions,” states Vanderbie Rullan, CEO of Wischmann Cuthbert Corp.
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